| Group | Reach | Impressions | Frequency | CPM | Spend | % of Budget |
|---|---|---|---|---|---|---|
|
Always On
|
979.4K | 2.7M | 2.76 | $12.53 | $33,895.48 | 40% |
|
Experimental
|
1.1M | 3.0M | 2.76 | $6.94 | $20,510.13 | 24% |
|
Ticketing
|
223.5K | 586.7K | 2.63 | $4.78 | $2,802.11 | 3% |
|
SKU Launches
|
863.3K | 2.4M | 2.82 | $6.31 | $15,336.51 | 18% |
|
Field / Market
|
509.2K | 1.4M | 2.70 | $8.49 | $11,690.85 | 14% |
| # | DMA | Reach | Impressions | Spend |
|---|---|---|---|---|
| 1 | Chattanooga TN | 525.9K | 1.3M | $10,676.96 |
| 2 | Knoxville TN | 524.5K | 1.5M | $11,076.84 |
| 3 | Nashville TN | 493.4K | 1.3M | $10,345.66 |
| 4 | Memphis TN | 437.2K | 1.2M | $9,841.31 |
| 5 | Atlanta GA | 436.9K | 1.3M | $9,924.63 |
| 6 | Indianapolis IN | 183.5K | 552.8K | $4,892.01 |
| 7 | Chicago IL | 179.6K | 512.8K | $4,845.37 |
| 8 | Cincinnati OH | 164.4K | 404.5K | $3,860.16 |
| 9 | Louisville KY | 159.5K | 452.3K | $3,999.86 |
| 10 | Birmingham AL | 150.4K | 417.6K | $3,550.20 |