| Group | Reach | Impressions | Frequency | CPM | Spend | % of Budget |
|---|---|---|---|---|---|---|
|
Always On
|
970.0K | 2.6M | 2.70 | $12.90 | $33,737.98 | 41% |
|
Experimental
|
1.0M | 2.7M | 2.65 | $7.07 | $18,897.05 | 23% |
|
Ticketing
|
223.5K | 589.4K | 2.64 | $4.99 | $2,941.41 | 4% |
|
SKU Launches
|
863.3K | 2.4M | 2.80 | $6.44 | $15,582.38 | 19% |
|
Field / Market
|
465.0K | 1.3M | 2.85 | $8.56 | $11,338.45 | 14% |
| # | DMA | Reach | Impressions | Spend |
|---|---|---|---|---|
| 1 | Knoxville TN | 532.5K | 1.5M | $11,154.96 |
| 2 | Chattanooga TN | 526.5K | 1.5M | $11,684.29 |
| 3 | Atlanta GA | 444.0K | 1.2M | $9,365.90 |
| 4 | Nashville TN | 437.9K | 1.2M | $9,931.11 |
| 5 | Memphis TN | 424.8K | 1.2M | $10,002.14 |
| 6 | Birmingham AL | 174.3K | 425.5K | $3,969.87 |
| 7 | Indianapolis IN | 169.0K | 509.2K | $5,061.59 |
| 8 | Chicago IL | 165.0K | 439.9K | $4,023.32 |
| 9 | Louisville KY | 151.3K | 432.3K | $4,177.46 |
| 10 | Cincinnati OH | 146.9K | 377.5K | $3,781.43 |