| Group | Reach | Impressions | Frequency | CPM | Spend | % of Budget |
|---|---|---|---|---|---|---|
|
Always On
|
996.7K | 2.7M | 2.68 | $12.97 | $34,645.11 | 46% |
|
Experimental
|
682.2K | 1.9M | 2.85 | $6.82 | $13,254.19 | 17% |
|
Ticketing
|
223.5K | 592.8K | 2.65 | $4.83 | $2,865.84 | 4% |
|
SKU Launches
|
863.3K | 2.4M | 2.77 | $6.18 | $14,759.64 | 19% |
|
Field / Market
|
413.5K | 1.2M | 2.95 | $8.62 | $10,528.86 | 14% |
| # | DMA | Reach | Impressions | Spend |
|---|---|---|---|---|
| 1 | Chattanooga TN | 487.6K | 1.4M | $11,867.44 |
| 2 | Knoxville TN | 426.5K | 1.2M | $8,883.16 |
| 3 | Atlanta GA | 399.4K | 1.1M | $8,362.99 |
| 4 | Memphis TN | 397.4K | 1.2M | $9,727.29 |
| 5 | Nashville TN | 387.0K | 1.1M | $7,994.85 |
| 6 | Chicago IL | 152.6K | 369.8K | $3,558.47 |
| 7 | Louisville KY | 148.4K | 406.5K | $4,120.51 |
| 8 | Birmingham AL | 143.8K | 355.6K | $3,470.15 |
| 9 | Indianapolis IN | 139.1K | 375.1K | $3,836.87 |
| 10 | Charlotte NC | 134.8K | 336.0K | $3,028.44 |