| Group | Reach | Impressions | Frequency | CPM | Spend | % of Budget |
|---|---|---|---|---|---|---|
|
Always On
|
1.7M | 4.8M | 2.75 | $12.81 | $60,952.08 | 44% |
|
Homeplace & Tours
|
1.5M | 4.2M | 2.75 | $6.71 | $27,927.37 | 20% |
|
SKU Launches
|
1.7M | 4.6M | 2.73 | $6.41 | $29,544.18 | 22% |
|
Field / Market
|
744.1K | 2.0M | 2.74 | $9.20 | $18,760.96 | 14% |
| # | DMA | Reach | Impressions | Spend |
|---|---|---|---|---|
| 1 | Nashville TN | 651.5K | 1.8M | $14,453.77 |
| 2 | Louisville KY | 649.5K | 1.8M | $14,319.01 |
| 3 | Chattanooga TN | 643.5K | 1.7M | $13,493.86 |
| 4 | Lexington KY | 614.0K | 1.6M | $13,973.13 |
| 5 | Knoxville TN | 612.5K | 1.7M | $13,637.87 |
| 6 | Richmond VA | 238.8K | 658.2K | $6,148.30 |
| 7 | Charleston SC | 230.9K | 612.8K | $5,780.09 |
| 8 | Chicago IL | 224.0K | 618.6K | $5,795.51 |
| 9 | Cincinnati OH | 223.0K | 629.0K | $5,800.56 |
| 10 | Charlotte NC | 220.2K | 589.8K | $5,226.87 |