| Group | Reach | Impressions | Frequency | CPM | Spend | % of Budget |
|---|---|---|---|---|---|---|
|
Always On
|
1.8M | 4.8M | 2.76 | $13.06 | $63,242.77 | 45% |
|
Homeplace & Tours
|
1.5M | 4.2M | 2.72 | $6.65 | $27,797.71 | 20% |
|
SKU Launches
|
1.7M | 4.6M | 2.73 | $6.54 | $30,101.60 | 21% |
|
Field / Market
|
805.1K | 2.2M | 2.78 | $8.99 | $20,124.74 | 14% |
| # | DMA | Reach | Impressions | Spend |
|---|---|---|---|---|
| 1 | Nashville TN | 700.7K | 1.9M | $14,814.87 |
| 2 | Louisville KY | 679.1K | 1.9M | $15,507.44 |
| 3 | Chattanooga TN | 635.0K | 1.7M | $13,173.40 |
| 4 | Lexington KY | 616.5K | 1.7M | $13,955.56 |
| 5 | Knoxville TN | 616.0K | 1.7M | $14,666.31 |
| 6 | Charleston SC | 243.1K | 672.8K | $6,580.17 |
| 7 | Cincinnati OH | 235.2K | 661.7K | $6,582.15 |
| 8 | Richmond VA | 224.5K | 626.9K | $6,131.29 |
| 9 | Atlanta GA | 212.1K | 577.7K | $5,395.53 |
| 10 | Charlotte NC | 212.1K | 604.7K | $5,751.99 |