| Group | Reach | Impressions | Frequency | CPM | Spend | % of Budget |
|---|---|---|---|---|---|---|
|
Always On
|
1.7M | 4.8M | 2.75 | $12.91 | $61,578.33 | 44% |
|
Homeplace & Tours
|
1.5M | 4.1M | 2.76 | $6.80 | $27,564.06 | 20% |
|
SKU Launches
|
1.7M | 4.6M | 2.71 | $6.52 | $29,770.02 | 21% |
|
Field / Market
|
862.9K | 2.5M | 2.85 | $9.03 | $22,231.11 | 16% |
| # | DMA | Reach | Impressions | Spend |
|---|---|---|---|---|
| 1 | Chattanooga TN | 686.4K | 1.9M | $16,054.45 |
| 2 | Nashville TN | 684.7K | 1.9M | $14,565.11 |
| 3 | Louisville KY | 638.0K | 1.8M | $15,141.71 |
| 4 | Knoxville TN | 624.1K | 1.8M | $13,795.46 |
| 5 | Lexington KY | 623.6K | 1.7M | $13,956.04 |
| 6 | Charlotte NC | 230.3K | 631.4K | $6,290.24 |
| 7 | Cincinnati OH | 224.7K | 624.0K | $5,657.11 |
| 8 | Charleston SC | 221.0K | 590.8K | $5,645.22 |
| 9 | Richmond VA | 219.9K | 574.0K | $5,289.06 |
| 10 | Atlanta GA | 212.2K | 555.8K | $5,151.41 |